A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more. Read more

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the “Greatest Generation” considered purchasing a Probe and something called a Hummer. Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century. Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm’s worth of advertising highlights makes All-American Ads of the ’90s a must-have compendium for every Beanie Babies–collecting, Simpsons-watching, pog-hoarding, and Harry Potter–loving citizen of 1990s consumerism. Read more

A definitive celebration of the distinctive art of poster and flyer design in the highly influential culture of Jamaican dancehall music, by one of the best-known voices in the genre.Combining the energy and vibrancy of vernacular Jamaican art with the cultural insight that only original ephemera can bring, the flyers and posters collected in this book are testament to the creativity and spirit behind one of the most influential and enduring cultures in contemporary music.Originating in Jamaica in the late 1970s, dancehall music is a club-friendly offshoot of reggae. The genre initially found particular resonance in the Jamaican diaspora and defined the soundsystem cultures that rose to prominence in New York and London in the 1980s and 1990s, which would influence the origins of hip hop. In much the same way that graffiti and paste-ups would for hip hop, the unique style of the artwork, coloring, and lettering of handmade flyers for dancehall nights became a visual language of the culture.Drawing on unrivaled private collections from Jamaica, London, New York, and Tokyo, this book is a window onto the colorful and effervescent world of dancehall—at once celebrating the ingenuity and beauty of the DIY flyers themselves, and chronicling the evolution of DJs, records, and venues that made the genre into the musical and cultural phenomenon that continues to captivate audiences to this day. Read more

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.In this fully updated edition, you’ll explore:How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180—against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry.This audiobook is skillfully read by Brian Arens. It was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

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“… thought provoking, beautiful, and superbly created.” —Paula Scher, Partner, Pentagram“Insightful and accessible, Sean Adams tackles design from every angle and every medium.”—Jennifer Morla, President and Creative Director, Morla DesignAIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave. Design is everywhere. It’s visceral. It’s intellectual. It’s emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.  In How Design Makes Us Think, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior. The book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things. Read more

Draplin Design Co.: Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice from Aaron James Draplin, “the Bernie Sanders of Graphic Design” (Wired).“Aaron James Draplin lets the simplicity and universality he found in Lego toys as a child guide his work designing corporate logos and other work for companies like Nike and the New York Times, plus snowboards, posters and a slew of other projects.” —Globe and MailEsquire. Ford Motors. Burton Snowboards. The Obama administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin—one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.Draplin Design Co. includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. Draplin writes in his introduction, “I made this stuff my life. When something is your hobby first, the ‘work’ part never feels the same. I love making this stuff. And I’m hoping that will never change. I’ve been lucky to pull off a killer life in design. Let this goddamn book be proof.” With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.Includes color illustrations Read more

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.In this fully updated edition, you’ll explore:How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180˚ against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry. Read more

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it! Read more

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world’s leading packaging design competition. Read more

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more. Read more

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person. Read more

En este best seller aprenderás:Utilizar psicología para elegir la mejor personalidad para tu marca según las emociones que quieras generar en tus clientesAprender qué emociones genera cada color en específico con el círculo cromático de emociones a full color en españolCrear o construir una comunidad que se enamore de tu marcaEntender cuáles son las personalidades más adecuadas conforme con el tipo de marca o negocio, incluyendo marcas personales como artistas o cantantesAprovechar el poder de los arquetipos para diseñar una estrategia de marketing integral que te permita diferenciarte completamente de tu competenciaImagínate vivir en un mundo donde solo el físico importe. Donde los valores, los principios o las metas de las personas no tengan ninguna relevancia y solo puedas elegir a tu pareja o amigos por como se ven. Suena ilógico, ¿verdad? Bueno, así es como el 90% de las empresas pretenden hacer marketing, dándole importancia solo a la parte visual, a lo estético, y descuidado lo que realmente importa: la personalidad.Escrito y diseñado por Raul Diaz Miranda, autor del libro Best Seller Es Puro Marketing, este libro te entregará las pautas necesarias para hacer marketing de manera completamente distinta: con ciencia. Con un lenguaje coloquial, sencillo y fácil de entender, Raul te acompañará a aplicar el exitoso modelo psicológico de los arquetipos junguianos para construir una marca sólida que conecte emocionalmente con tus clientes. Arquetipos, es perfecto para ti si quieres: Read more

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever. 450+ Illustrations Read more

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.From The Worlds Finest Automatic Washer to the Cadillac which Gives a Man a New Outlook, youll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and Have you noticed how many of your neighbors are using Herman Miller furniture these days? If only you could really travel back in time and pick up a few chairs for your collection... Read more

The legendary graphic designer Jon Contino shares a retrospective of his most influential and unforgettable work in this career-spanning memoir.Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks―and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated.Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime.Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork. Read more

★★★★★ "Bible for any creative with a team!" - Reader review★★★★★ "How have I not heard about this book?" - Reader review___The missing leadership manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own.Creative work is poor preparation for creative leadership.While writers, designers, editors and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational and operational challenges that come with promotions to leadership.And as your responsibility grows, it’s those organizational and leadership skills and not your creativity that will hold you and your team back.How do you scale yourself and your time?How should you organize your team?How should you think about hiring and promotion?What do you need to know to set yourself up for success in creative leadership?Even if you’re lucky and have had great role models along the way, leading a team of creative professionals is a daunting experience. You shouldn’t have to figure it out alone.Now you can learn from author Andrew Carlson who has spent over twenty years as a professional advertising creative in New York.Andrew has held the roles of Chief Creative Officer for Digitas North America and Chief Experience Officer for the Organic Agency, building and leading large, diverse and distributed teams of creative professionals in pitch and award winning work.This book is the missing manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own. Order your copy now. Read more

Untangling Spaghetti: A Branding FableBy Lyn Wineman & KidGlovDoes your organization feel stuck, overlooked, or like you're spinning your wheels?In Untangling Spaghetti, branding strategist Lyn Wineman and the award-winning team at KidGlov reveal how to cut through the clutter and clarify what truly sets your organization apart. Told through the lens of a compelling fable, this book helps leaders untangle the most important elements of their brand—purpose, personality, and positioning—to create something truly impactful.Whether you're leading a nonprofit, social enterprise, or purpose-driven business, this approachable and engaging guide walks you through KidGlov’s proprietary Brand Advancement process—trusted by more than 150 organizations to elevate their mission and messaging.You’ll also gain access to a free downloadable Companion Guide packed with practical tools and worksheets to help you apply the insights in real-time.Why read this book?Cut through brand confusion with a proven, step-by-step processUncover and elevate what makes your organization specialLearn how to build a brand that drives real impact—from the inside outYour brand has the power to change minds, move hearts, and amplify your mission. It’s time to untangle the spaghetti.Praise“This book breaks strategic branding down and "untangles the spaghetti." It illustrates that with a clear path and process, rebranding can be done with a huge positive organizational impact - and KidGlov is the agency to do it.”— Aaron Zimola, Founder, Zova Marketing“KidGlov’s process is thorough and thoughtful, anchored by a deep exploration of the organization and its mission to transform strategic insights into effective communications and engagement.”— Dave Newell, President and CEO, Akin"KidGlov takes great care of both humans and brands. Their team helped us untangle our brand, bringing clarity to our messaging and making it more impactful." — Cristina Amigoni, Co-Founder, Siamo & Co-Host, Uncover the Human Podcast Read more

The definitive guide to contemporary and historical graphic design for designers and creatives.Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication. Read more